The Starbucks chain which has 612 stores in the UK have launched a new free Wi-Fi service for their customers.
It will make it easier for users to get on-line using a simple two-click system replacing the need to be a member of Starbucks reward scheme or having to use BT Openzone. BT Openzone will continue to supply the high-speed Wi-Fi access, only now users will be greeted with a pop-up that offers instant access by accepting Ts and Cs.
Starbucks says it has made the change after demand from its customers for a simpler system.
Brian Waring, VP Marketing & Category for Starbucks UK & Ireland said: "Our customers told us that they liked our free Wi-Fi, but they wanted it to be easier and faster to access. Starbucks is a place to take time out, but it's also a social and digital hub and customers now expect to be able to connect with family and friends, find entertainment or even run their businesses from our stores".
"This summer the UK will have millions of visitors from around the world for London 2012 and they'll be able to stay in touch with a single click in Starbucks. This is one of many ways we're getting ready to welcome them.".
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