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LG Announce Return of Prada

LG have today announced the arrival of the LG Prada 3 which is expecetd to arrive in the UK in the early part of 2012.  This is not the first time that the Korean manufacturer and Designer Label have joined forces - back in 2006 they launched the first LG Prada which was a top-end device and it appears that they are rekindling this romance.

The original LG Prada device sold over 1 million units and helped LG make a huge impact in the UK marker alongside some lower end devices whilst the LG Prada 2 followed soon after.

Mr Patrizio Beretelli, the CEO of PRADA Group said "The partnership between Prada and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology.  These values are common to both our brands, which have always anticipated, and often set, the trends in many fields.  We were therefore delighted to cooperate again with LG in the development of the latest creation of the mobile communication industry"

Dr Jong SEwok Park, President and CEO of LG Electronics added, "Our working relationship with Prada is unique in it's longevity and success, something no other phone company and luxury brand have been able to replicate"

We will provide further detail on availability and pricing soon.

 

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