Vodafone UK has today launched ultrafast 4G in London, bringing a choice of fantastic sports or music entertainment to Londoners and boosting the capital’s businesses with faster speeds, bigger data allowances and the ability to share that data across at no extra cost
Vodafone ultrafast 4G brings the capital’s music and sports lovers a choice of either access to Spotify Premium or Sky Sports Mobile TV. That’s
more than 20 million tracks from the world’s best known streaming music provider; or the best in live action football from across the Premier League and Championship, tennis, cricket, golf and rugby.
All that on top of unlimited data for the first three months, then double Vodafone’s standard data allowances, plus unlimited calls and texts.
Ultrafast 4G services will also help businesses to raise their game by helping people work where they want to, when they want to.
Almost nine out of ten business leaders (86%) believe 4G will increase their productivity by providing a genuine ‘in-office’ experience wherever they are, according to recent research by Vodafone. In total the arrival of competitive 4G services could boost London’s economy by as much as £1.5bn a year, according to further independent research.
Where will Vodafone's ultrafast 4G network be coming next?
Following London, Vodafone will launch 4G services in Birmingham, Coventry, Leicester, Nottingham and Sheffield within a month. By the end of the year, Vodafone ultrafast 4G, with speeds typically six times faster than 3G, will also be switched on in Bradford, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle. Vodafone is targeting indoor 4G coverage across 98% of the UK population by 2015.
Did you know?
Vodafone is switching on a new site every 30 minutes in the capital over the next two months. Vodafone’s team of network engineers have spent a combined 426,000 ‘engineer hours’ preparing for the launch of ultrafast 4GThey have scaled over 14,000 steps to fit kit – that’s the equivalent of scaling The Shard in London almost 200 times. Already, over 27,000km of fibre optic cable have been prepared for 4G and special digital exchanges have been built to support new 4G customers. This work is part of the biggest annual UK network investment ever undertaken by Vodafone. More than £900m is being invested in the network this year alone and that comes after Vodafone spent £802m acquiring the widest portfolio of mobile spectrum in the recent auction.