EE collected trophies for Best Network and Best Advertising campaign with the advert featuring Hollywood actor Kevin Bacon and TV chef Jamie Oliver, with the advert promoting the iPhone 5s and Superfast 4G.
All the awards were decided by a panel of 15 independent judges chosen for their industry knowledge. All the entries where judged following a 3 step process. Firstly there where mystery shops scores then a written entry was received. And then finally they were rated by an independent organisation.
Vodafone won Best Large Retailer award based on Mystery Shopper scores. And Sony Mobile was judged Best Manufacturer. Big part of this is down to the growth of the ambassador programme and the success of the Xperia brand. Nokia’s Lumia 1020 was voted Innovative Handset.