It’s 1941, Roosevelt is President, Cheerios have just been introduced and Kodak have just released the original Ektra; 40 years after their hugely famous Brownie had brought consumer photography to the masses.
Fast-forward 75 years, and with nearly everyone carrying a camera in their pocket, Kodak are at it again, this time releasing a camera-focused smartphone, again named Kodak Ektra
It looks very different to the original, sporting a 5 inch, 1920 x 1080 display, a Helio X20 deca-core processor, 3GB RAM, 32GB storage (SD card slot too) and a 3000mAh battery. The main camera is a 21MP, f2.0 module with Optical Image Stabilization and Phase Detect Auto Focus, and it also supports HDR and 4K video recording.
Aesthetically it stands out; the back, with its enormous camera lens housing, reminds me of an LG Viewty and there is a big, rounded chin at the bottom, presumably to make it easier to hold when snapping images.
There is a selection of Kodak apps pre-loaded on the phone (or do I mean camera?) to allow picture editing, direct access to Kodak’s website and a Super-8 app to revive some Kodak nostalgia.
All in all, it looks like it could stack up to be a great smartphone/camera combo.
To view the special launch offers for the Kodak Ektra please click here